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SaaS KPI Benchmarks

Real numbers. No fluff. Decision-grade data.

We're compiling the most comprehensive SaaS KPI benchmark database — covering NRR, CAC, LTV, churn, growth rates, and 50+ metrics across stage, vertical, and geography.

50+
KPI Metrics
200+
SaaS Companies
6
Metric Categories
Q3 '26
Launch Target

Benchmark Categories

What we're building

Six comprehensive benchmark categories — powered by real data from real SaaS companies at every stage.

Coming Soon
💹
Revenue Metrics
NRR GRR ARR Growth MRR
Benchmark your retention and expansion revenue against 200+ SaaS companies across stage, vertical, and business model.
Median NRR: 112% · P75: 124% · P25: 98%
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📉
Efficiency Metrics
CAC LTV:CAC Payback Period Magic Number
How efficient is your go-to-market vs. top performers? See where you stand on the metrics that drive fundraising and valuation.
Median LTV:CAC: 3.2x · Top Quartile: 5.1x
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📊
Growth Metrics
Logo Churn Seat Expansion Upsell Rate
Growth benchmarks by stage: Seed, Series A, B, and C+. Understand what "good" looks like at your exact growth phase.
Seed Median Churn: 8.2% · Series A: 5.4%
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🔄
Product Metrics
DAU/MAU Feature Adoption NPS CSAT
Product health benchmarks from high-growth SaaS teams. Know whether your engagement metrics signal strength or churn risk.
Median DAU/MAU: 22% · Top Quartile: 41%
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💰
Sales Metrics
Win Rate Deal Velocity ACV ASP
Sales performance benchmarks by segment — SMB, Mid-Market, and Enterprise. See how your pipeline efficiency stacks up.
SMB Win Rate: 24% · Enterprise Win Rate: 18%
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📈
Valuation Multiples
ARR Multiple EV/Revenue Rule of 40
How does your growth efficiency compare to funded peers? Benchmark your Rule of 40 score and implied valuation range.
Median ARR Multiple: 6.2x · Top Quartile: 11.4x
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